Data Privacy Statement

Welcome to the HELUKABEL website and thank you for your interest in our company and our products and services. We care about the protection of your personal data during its collection, processing, and use in the course of your visit to our website.

This privacy policy does not apply to websites of other parties, even if they are linked on the HELUKABEL website.

The processing of personal data, such as names, addresses, e-mail addresses, and phone numbers, is always done in compliance with the EU General Data Protection Regulation as well as any national data protection regulations to which HELUKABEL is subject. The intent of this privacy policy is to inform the public about the type, scope, and purpose of the collection, use, and processing of personal data by our company. In addition, this privacy policy informs data subjects of their rights.

As the controller responsible for the processing of data, HELUKABEL has implemented numerous technical and organisational measures to make the protection of personal data processed via this website as seamless as possible. However, the transmission of data via the internet has some inherent weaknesses so that absolute protection cannot be guaranteed. For this reason, data subjects have the right to use other means for transferring personal data to us, e.g. by phone.

1. Terms and definitions

The HELUKABEL privacy policy is based on the terms defined by the European issuer of directives and ordinances in the EU General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand both for the public and or our customers and business partners. To this end, we would like to explain some terminology first.

This privacy policy uses the following terms and definitions:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person (“data subject”). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

A data subject is any identified or identifiable person whose personal data has been processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

f) Pseudonymisation

Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller

Controller means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

k) Consent

Consent of the data subject means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

2. Name and address of the controller

The controller in the sense of the General Data Protection Regulation as well as other data protection laws and regulations pertaining to data protection applicable in the European Union is:

Helukabel (UK) Ltd.
Cable House,
Cloister Way Ellesmere Port,
Cheshire CH65 4EL
United Kingdom

Phone: +44 (0)151 345 0808
E-Mail: info@helukabel.co.uk
Website: www.helukabel.co.uk

3. Cookies

3. Cookies

The web pages of HELUKABEL use cookies. Cookies are text files that are placed and stored on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character sequence by means of which web pages and servers can be traced back to the actual server on which the cookie was stored. This enables visited webpages and servers to distinguish the data subject's browser from other internet browsers that contain cookies. A particular internet browser can be recognised and identified by the unique cookie ID.

Cookies enable HELUKABEL to provide better service to the users of this website, which would not be possible without such cookies.

Cookies enable us to optimise the information and offers on our website in the interest of the user. As mentioned before, cookies enable us to recognise repeat visitors to our website. The purpose of this recognition is to make using our website easier to its visitors. For example, if a website uses cookies, then visitors do not need to input their login data again on a repeat visit because this is done by the website and the cookie stored on the visitor's computer system. Another example is the cookie for a shopping cart in the online shop. The online shop uses a cookie to remember items that a customer placed in the virtual shopping cart.

A data subject is able to set his or her web browser to block our website from setting cookies and thereby object to the placement of cookies permanently at any time. In addition, stored cookies can be deleted at any time using a web browser or other software. All commonly used web browsers offer this function. If the data subject deactivates the storage of cookies in their web browser, then this may result in not all of the functions of our website being fully usable.

4. Collection of general data and information

4. Collection of general data and information

The website of HELUKABEL collects a certain amount of data or information with every visit of the website by a data subject or an automated system. This general data and information is stored in the server's log files. The types of data that can be collected are (1) browser types and versions, (2) the operating system used by the accessing system, (3) the website from where an accessing system goes to our website (called referrers), (4) the subpages that are accessed on our website by an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol (IP) address, (7) the internet service provider of the accessing system, and (8) other similar data and information that is used for protection against attacks on our IT systems.

HELUKABEL does not draw any conclusions about the data subject in the use of this general data and information. This information isinstead required to (1) deliver the contents of our website correctly, (2) optimise the contents of our website and the advertising for it, (3) ensure the long-term functionality of our IT systems and the technology of our website, and (4) provide law enforcement with the necessary information in the event of a cyber attack. This anonymously collected data and information is evaluated by HELUKABEL, on one hand statistically, and on the other with the goal of improving data protection and data security at our company and to ensure an optimum level of protection for the personal data that are processed by us. The anonymous data of the server logfiles are saved separate from all personal data provided by the data subject.

5. Registration on our website

5. Registration on our website

The data subject has the option of registering on the controller's website. This registration process involves the collection of personal data. Which personal data are disclosed to the controller can be seen on the registration page. The personal data entered by the data subject are collected and stored exclusively for the purpose of internal processing at the controller. The controller may disclose data to one or several processors, such as shipping services, who will in turn use the personal data exclusively for internal processes that are related to the controller's purposes.

By registering on the controller's website, the IP address assigned by the data subject's internet service provider (ISP) as well as the date and time of the registration are stored. These data are stored because they are required for preventing the abuse of our services, as well as for the investigation of potential crimes, if applicable. As a result, the storage of this data is required for safeguarding the controller. This data will not be disclosed to third parties unless there is a legal obligation for such disclosure, or the disclosure is for purposes of crime prosecution.

The registration of the data subject, with its voluntary disclosure of personal data, enables the controller to offer contents or services to the data subject that by their nature can only be offered to registered users. Registered persons may change the personal data disclosed during their registration, or obtain its erasure from the controller's data stores, at any time.

On request, the controller will inform any data subject, at any time, about which personal data have been stored with regard to the data subject. Furthermore, the controller will rectify or erase personal data upon request or notification by the data subject, unless barred from doing so by legal storage requirements. The data protection officer named in this privacy policy will be available as a contact for data subjects in this context.

6. Newsletter subscription

6. Newsletter subscription

The HELUKABEL website has an option for subscribing to our company newsletter. Which personal data are transferred to the controller during the subscription to the newsletter can be seen in the subscription screen.

HELUKABEL uses a newsletter to periodically send notifications about the company's offers and products to customers and business partners. Data subjects can receive our company newsletter only if they (1) have a valid e-mail address and (2) subscribe to the newsletter. For legal reasons, a confirmation message is sent to the e-mail address provided by the data subject during the initial newsletter subscription (double opt-in method). This confirmation message is used to verify whether the owner of the e-mail address, as the data subject, has authorized the subscription to the newsletter.

During the newsletter subscription, we also store the IP address assigned by the internet service provider (ISP) to the computer system used by the data subject at the time of subscription, as well as the date and time of subscription. The collection of this data is necessary for tracking a (potential) abuse of a data subject's e-mail address at a later date and therefore serves as a legal safeguard for the controller.

The personal data collected during a newsletter subscription is used only for sending our newsletter. Furthermore, subscribers to the newsletter could be sent e-mail notifications if this is required for the operation of the newsletter service and related registration processes as might be the case in the event of changes to the newsletter offer or the technical circumstances. Personal data collected during newsletter subscription will not be disclosed to third parties. The data subject may cancel the newsletter subscription at any time. The consent to the storage of personal data given by the data subject for the purposes of sending the newsletter may be withdrawn at any time. Every newsletter contains a link for withdrawing consent. Furthermore, users may unsubscribe from the newsletter directly on the controller's website or notify the controller in other ways.

7. Newsletter tracking

7. Newsletter tracking

HELUKABEL newsletters contain tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails sent in html format to enable log file recording and analysis. This enables a statistical evaluation of the success or failure of online marketing campaigns. The embedded tracking pixel allows HELUKABEL to detect whether and when an e-mail was opened and which of the links in an e-mail were accessed by a data subject.

Personal data collected via tracking pixels are stored and evaluated by the controller for the purpose of optimising the sending of newsletters and to better adapt the contents of future newsletters to the interests of the data subjects. Such personal data are not disclosed to third parties. Data subjects may at any time withdraw their consent, which has been given separately using a double opt-in process. The controller deletes such personal data when consent is withdrawn. HELUKABEL automatically interprets unsubscribing from the newsletter as a withdrawal of consent.

8. Contact via the website

8. Contact via the website

To comply with legal requirements, the website of HELUKABEL contains information to enable contacting our company quickly as well as to enable direct communication with us. This includes a general electronic mail contact (e-mail address). If a data subject contacts the controller via e-mail or a contact form, the personal data submitted by the data subject is stored automatically. Such personal data, which is voluntarily transferred to the controller by the data subject, is stored for purposes of processing or contacting the data subject. Such personal data will not be disclosed to third parties. SSL encryption technology is used for transferring such data. The contact options are:

  • Online form for file download
  • Catalogue order
  • Drum feedback

9. Routine erasure of personal data and making personal data unavailable

9. Routine erasure of personal data and making personal data unavailable

The controller processes and stores personal data of data subjects only for as long as required to achieve the purpose of storing the data, or as provided by the European issuer of directives and ordinances or other legislative bodies in laws and regulations to which the controller is subject.

Personal data are made unavailable or deleted in accordance with applicable laws and regulations when the purpose of storing the data no longer exists, or a storage period specified by the European issuer of directives and ordinances or another legislative body expires.

10. Rights of the data subject

10. Rights of the data subject

a) Right of confirmation

Every data subject has the right, defined by the European issuer of directives and ordinances, to request confirmation from the controller about whether the controller processes personal data related to the data subject. Data subjects who wish to make use of this right of confirmation may contact our data protection officer at any time.

b) Right of access

Every data subject shall have the right, defined by the European issuer of directives and ordinances, to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed, and, where that is the case, access to the personal data and the following information, as well as a copy of such information. In addition, the European issuer of directives and ordinances has granted the data subject a right of information with regard to the following matters:

  • The purposes of processing
  • The categories of personal data concerned
  • The recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
  • Where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
  • The existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
  • The right to lodge a complaint with a supervisory authority
  • Where the personal data are not collected from the data subject: Any available information as to the source of the data
  • The existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

The data subject also has a right to information about whether or not personal data have been transferred to a third country or an international organisation. If this is the case, then the data subject shall also have the right to be informed of the appropriate safeguards relating to the transfer.

Data subjects who wish to make use of this right of information may contact our data protection officer at any time.

c) Right to rectification

The data subject shall have the right, defined by the European issuer of directives and ordinances, to obtain from the controller the rectification of inaccurate personal data concerning him or her without undue delay. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

Data subjects who wish to make use of this right of rectification may contact our data protection officer at any time.

d) Right to erasure (right to be forgotten)

The data subject shall have the right, defined by the European issuer of directives and ordinances, to obtain from the controller the erasure of personal data concerning him or her without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:

  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent on which the processing is based pursuant to point (a) of Article 6(1), or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
  • The personal data have been unlawfully processed.
  • The personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the above grounds applies and a data subject wishes to obtain the erasure of personal data stored by HELUKABEL, the data subject may contact our data protection officer at any time. The data protection officer of HELUKABEL or another employee will ensure that the request for erasure is complied with without undue delay.

Where HELUKABEL has made the personal data public and is obliged pursuant to Article 17(1) of the GDPR to erase the personal data, our company, in its role as the controller and taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data. The data protection officer of HELUKABEL or another employee will take the necessary steps in each case.

e) Right to restriction of processing

Any data subject shall have the right, defined by the European issuer of directives and ordinances, to obtain from the controller restriction of processing where one of the following applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
  • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
  • The data subject has objected to processing pursuant to Art. 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

Where one of the above prerequisites applies and a data subject wishes to obtain the restriction of their personal data stored at HELUKABEL, the data subject may contact our data protection officer at any time. The data protection officer of HELUKABEL or another employee will initiate the restriction of processing.

f) Right to data portability

Any data subject shall have the right, defined by the European issuer of directives and ordinances, to receive the personal data concerning him or her, which he or she has provided to a controller, in a structured, commonly used and machine-readable format. The data subject shall also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in its exercise of the the right to data portability pursuant to Art. 20(1) of the GDPR, the data subject shall have the right to obtain the direct transfer of their personal data from a controller to another controller, where this is technically feasible and where this does not adversely affect the rights and freedoms of others.

To exercise the right to data portability, a data subject may contact the data protection officer appointed by HELUKABEL at any time.

g) Right to object

The data subject shall have the right, defined by the European issuer of directives and ordinances, to object, on grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on those provisions.

Where an objection has been submitted, HELUKABEL will no longer process the personal data unless we are can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.

Where HELUKABEL processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This includes profiling to the extent that it is related to such direct marketing. If a data subject objects to processing for direct marketing purposes, then HELUKABEL will no longer use the personal data for these purposes.

Where personal data are processed by HELUKABEL for scientific or historical research purposes or statistical purposes pursuant to Article 89(1) of the GDPR, the data subject, on grounds relating to his or her particular situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, a data subject may contact the data protection officer of HELUKABEL of another employee directly. In the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject may exercise his or her right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

The data subject shall have the right, defined by the European issuer of directives and ordinances, not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her, unless the decision (1) is necessary for entering into or the performance of a contract between the data subject and a data controller, or (2) is authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

If the decision is (1) necessary for performance of a contract between the data subject and a data controller or (2) is based on the data subject's explicit consent, then HELUKABEL shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express his or her point of view and to contest the decision.

If a data subject wishes to exercise rights related to automated decision-making, he or she may contact our data protection officer at any time.

i) Right to withdraw consent to processing

The data subject shall have the right, defined by the European issuer of directives and ordinances, to withdraw his or her consent to the processing of personal data at any time.

If a data subject wishes to exercise his or her right to withdraw consent, he or she may contact our data protection officer at any time.

11. Data protection in job applications or job application procedures

11. Data protection in job applications or job application procedures

The controller collects and processes personal data of applicants for the purposes of the application process. Processing may be electronic. This is the case in particular where an applicant transfers application documents to the controller electronically, e.g. via e-mail or a form provided on the website. If the controller enters into an employment contract with the applicant, the transferred data are stored for purposes of performing the employment relationship in consideration of applicable laws and regulations. If the controller and the applicant do not enter into an employment contract, then the application documents shall be erased automatically no later than two months following the applicant's notification, unless the controller has other legitimate interests not to erase the data. Other legitimate interests in the sense of the above may include documentation obligations under the German General Act on Equal Treatment (AGG).

12. Privacy policy with respect to the use of Facebook

12. Privacy policy with respect to the use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a meeting point on the internet, an online community that enables users to communicate and interact in the virtual space. A social network may serve as a platform for the exchange of opinion and experiences or enable the web community to provide personal or company information. Among other things, Facebook allows users of the social network to create private profiles, upload photos, and network via friendship requests.

Facebook is operated by Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. For data subjects residing outside the US or Canada, the controller in charge of processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

By accessing subpages of this website, which is being operated by the controller and in which a Facebook component (Facebook plugin) has been integrated, the internet browser on the data subject's IT system is automatically prompted to download a representation of the relevant Facebook component from Facebook. An overview of all Facebook plugins is available at https://developers.facebook.com/docs/plugins/?locale=de_DE . As part of this technical process, Facebook learns which actual subpage of our website is visited by a data subject.

If the data subject is logged into Facebook at the same time, then Facebook detects which subpage of our website the data subject visits with each access to our website and over the entire duration of the visit or our website. This information is collected by the Facebook component and mapped to the the data subject's Facebook account by Facebook. If the data subject uses one of the Facebook buttons integrated in our website, e.g. the “Like” button, or if the data subject enters a comment, then Facebook maps this information to the data subject's personal Facebook user account and stores this personal data.

Via the Facebook component, Facebook is notified that the data subject has visited our website whenever the data subject is logged into Facebook while accessing our website. This happens independent of whether the data subject clicks on the Facebook component or not. If the data subject does not wish this information to be transferred to Facebook, then this can be prevented by logging out of their Facebook account before accessing our website.

Facebook's data policy is available at https://www.facebook.com/about/privacy/ and provides information about the collection, processing, and use of personal data by Facebook. The setting options offered by Facebook for protecting the data subject's privacy are also explained there. In addition, various applications are available to prevent data transfer to block data transfer to Facebook, e.g. the Facebook blocker from the vendor Webgraph, available at http://webgraph.com/resources/facebookblocker . Data subjects may use this type of application to block data transfers to Facebook.

13. Privacy policy for the use of Google Analytics (with anonymisation function)

13. Privacy policy for the use of Google Analytics (with anonymisation function)

The controller has integrated the component Google Analytics (with anonymisation function) on this website. Google Analytics is a web analytics service. Web analytics means the collection and evaluation of data about the behaviour of visitors to websites. Among other things, a web analytics service collects data about the website from which a data subject came to our website (known as “referrers”), which subpages of our website have been accessed, and how often and for how long a subpage was browsed. Web analysis is used mainly for optimising a website and for the cost-benefit analysis of internet advertising.

The Google Analytics component is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the extension “_gat._anonymizeIp” for the web analysis via Google Analytics. This extension truncates and anonymises the IP address of the data subject's internet connection if the access to our website is from a Member State of the European Union or another country that is party to the treaty for the European Economic Area.

The purpose of the Google Analytics component is to analyse the visitor flows on our website. Google uses the obtained data and information to evaluate the use of our website, to compile reports about the activities on our webpages, and to perform other services related to the use of our website.

Google Analytics places a cookie on the IT system of the data subject. What cookies are has been explained above. Placing a cookie enables Google to perform an analysis of the use of our website. With each access to an individual page of this website, which is operated by the controller and on which the Google Analytic component has been integrated, the Google Analytics component causes internet browser on the data subject's IT system to transfer data to Google for online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the data subject's IP address, which Google uses, among other things, to track the origin of visitors and clicks and calculate commissions.

Cookies are use to store personal data, such as the time of access, the location from which the access has been made, and the frequency of visits to our website by the data subject. With each visit to our web pages, this personal data, including the IP address of the internet connection used by the data subject, is transferred to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass on these personal data, which were collected by the technical process, to third parties.

As explained above, a data subject is able to set his or her web browser to block the placement of cookies by our website and thereby object to the placement of cookies permanently at any time. Such a setting on the web browser would prevent Google from placing a cookie on the data subject's IT system. In addition, cookies set by Google Analytics can be deleted at any time using a web browser or other software.

The data subject also has the option of objecting to the collection of this data generated by Google Analytics about the use of the website, as well as the processing of this data by Google, thereby preventing it. To this end, the data subject needs to download and install a browser add-on from https://tools.google.com/dlpage/gaoptout . This browser add-on informs Google Analytics via JavaScript that no data or information about the visits to websites may be transferred to Google Analytics. Google interprets the installation of the browser add-on as an objection. If the data subject's IT system is deleted, formatted, or newly installed, then the data subject needs to reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is deinstalled or deactivated by the data subject or another person in their domain, is deinstalled or deactivated, the browser add-on can be reinstalled or reactivated.

More information and Google's current privacy policy are available at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html . Google Analytics is explained under this link https://www.google.com/intl/de_de/analytics/ .

14. Privacy policy with respect to the use of Google AdWords

14. Privacy policy with respect to the use of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is a service for internet advertising that allows advertisers to place ads in the search results of Google and in the Google advertising network. Google AdWords enables advertisers to predefine certain keywords by which an ad is shown in the search results of Google only if the user accesses a search result that is relevant to the keyword. In the Google advertising network, ads are distributed using an automated algorithm and in consideration of the predefined keywords on websites relevant to the topic.

Google AdWords is operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of our use of Google AdWords is to advertise for our website by placing relevant ads on the websites of third-party companies and in Google search results, as well as to allow third-party companies to advertise on our website.

If a data subject comes to our website via a Google ad, then something referred to as a conversion cookie is placed on the data subject's IT system by Google. What cookies are has been explained above. A conversion cookie becomes invalid after thirty days and is not used for identifying the data subject. As long as the cookie hasn't expired, the conversion cookie is used to track whether certain subpages of our website, e.g. the shopping cart of our online shop system, have been accessed. The conversion cookie can be use by us as well as by Google to track whether a data subject who has come to our website via an AdWords ad has generated revenue, i.e. made or cancelled a purchase.

The data and information collected by conversion cookies are used by Google to generate visitor statistics for our website. The visitor statistics in turn are used by us to determine the total number of users sent to us via AdWords ads, as well as to determine the success or failure of the relevant AdWords ad and to optimise our AdWords ads in the future. Neither our company nor other advertising clients of Google AdWords receive information from Google with which the data subject could be identified.

By means of the conversion cookie, personal information is stored, e.g. about the website visited by the data subject. With each visit to our web pages, personal data, including the IP address of the internet connection used by the data subject, are transferred to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass on these personal data, which were collected by the technical process, to third parties.

As explained above, a data subject is able to set his or her web browser to block the placement of cookies by our website and thereby object to the placement of cookies permanently at any time. Such a setting on the web browser would prevent Google to place a conversion cookie on the data subject's IT system. In addition, cookies set by Google AdWords can be deleted at any time using a web browser or other software.

Furthermore the data subject has the option of objecting to interest-related advertising by Google. In order to do so, the data subject needs to access the link www.google.de/settings/ads and perform the desired settings there.

More information and Google's current privacy policy are available at https://www.google.de/intl/de/policies/privacy/ .

15. Privacy policy with respect to the use of LinkedIn

15. Privacy policy with respect to the use of LinkedIn

The controller has integrated components of the LinkedIn corporation on this website. LinkedIn is a web-based social network which enables its users to connect with existing business contacts and to make new business contacts. More than 400 million registered people in more than 200 countries use LinkedIn. This makes LinkedIn the largest platform for business contacts and one of the most visited websites in the world.

LinkedIn is operated by the LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA. LinkedIn Ireland, Privacy Policy Issues, Wilton Plaza, Wilton Place, Dublin 2, Ireland is responsible for data protection matters outside the USA.

With each access to our website, which is equipped with a LinkedIn component (LinkedIn plugin), this component causes the data subject's browser to download a representation of the LinkedIn component. Additional information about LinkedIn plugins is available at https://developer.linkedin.com/plugins. As part of this technical process, LinkedIn learns which actual subpage of our website is visited by a data subject.

If the data subject is logged into LinkedIn at the same time, then LinkedIn detects which subpage of our website the data subject visits with each access to our website and over the entire duration of the visit or our website. This information is collected by the LinkedIn component and mapped by LinkedIn to the the data subject's LinkedIn account. If the data subject clicks on a LinkedIn button integrated on our website, then LinkedIn traces this information to the personal LinkedIn user account of the data subject and stores this personal data.

Via the LinkedIn component, LinkedIn is notified that the data subject has visited our website whenever the data subject is logged into LinkedIn while accessing our website. This happens independent of whether the data subject clicks on the LinkedIn component or not. If the data subject does not wish this information to be transferred to LinkedIn, then this can be prevented by logging out of their LinkedIn account before accessing our website.

Under https://www.linkedin.com/psettings/guest-controls , LinkedIn offers the option to unsubscribe from e-mail, text messages and directed advertising, as well as manage ad settings. In addition, LinkedIn uses partners like Quantcast, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua and Lotame, who may set cookies. Such cookies may be rejected under https://www.linkedin.com/legal/cookie-policy . LinkedIn's current privacy policy is available at https://www.linkedin.com/legal/privacy-policy . LinkedIn's cookie policy is available at https://www.linkedin.com/legal/cookie-policy .

16. Privacy policy with respect to the use of WiredMinds

16. Privacy policy with respect to the use of WiredMinds

The controller has integrated components of WiredMinds on this website. The WiredMinds automatically recognises and qualifies companies that visit a website. The WiredMinds component enables the operator of a website using this component to generate leads, i.e. to qualify potential new customers.

WiredMinds is operated by WiredMinds GmbH, Lindenspürstraße 32, 70176 Stuttgart, Germany.

We use a WiredMinds tracking pixel. A tracking pixel is a miniature graphic embedded into a website to enable log file recording and analysis with the goal of performing a statistical evaluation.

In addition, WiredMinds places a cookie on the IT system of the data subject. What cookies are has been explained above. Placing a cookie enables us to perform an analysis of the use of our website.

The collected data are used to generate pseudonymised usage profiles. The pseudonymised usage profiles are used for analysing user behaviour and enable us to improve our offer on the web. The data collected via the WiredMinds component will not be used to identify the data subject without first obtaining the data subject's separate, explicit consent. These data are not merged with personal data or other data containing the same pseudonym.

With each access to a subpage of this website, the web browser on the data subject's IT system is automatically prompted by the WiredMinds component to transfer data for purposes of online analysis. As part of this technological process, WiredMinds obtains personal data such as the IP address, which is used to trace the origin of visitors and clicks, among other things.

Cookies are use to store personal data, such as the time of access, the location from which the access has been made, and the frequency of visits to our website. With each visit to our web pages, this personal data, including the IP address of the internet connection used by the data subject, is transferred to the server of WiredMinds. Such personal data are stored by WiredMinds but not disclosed to third parties.

As explained above, a data subject is able to set his or her web browser to block the placement of cookies by our website and thereby object to the placement of cookies permanently at any time. Such a setting on the web browser would prevent WiredMinds to place a cookie on the data subject's IT system. In addition, cookies set by WiredMinds can be deleted at any time using a web browser or other software.

In addition, the data subject has the option of objecting to the collection of this data generated by WiredMinds about the use of the website, thereby preventing it. To do so, the data subject needs to click on the Don't-Track-My-Visits button at https://wm.wiredminds.de/track/cookie_mgr.php?mode=dont_track_ask&websitesel . If the data subject's IT system is deleted, formatted, or newly installed, then the data subject needs to install the opt-out-cookie again.

More information and the current privacy policy of WiredMinds is available at https://www.wiredminds.de/produkt/datenschutz-gutachten/ .

17. Privacy policy with respect to the use of YouTube

17. Privacy policy with respect to the use of YouTube

The controller has integrated components of YouTube on this website. YouTube is an internet video portal that enables publishers to upload video clips free of charge, as well as allowing other users to view, rate, and comment these videos, also free of charge. YouTube allows the publication of all types of videos, which is why full versions of films and TV broadcasts, but also music videos, trailers, or videos made by the users themselves are available via the portal.

YouTube is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

By accessing subpages of this website, which is being operated by the controller and in which a YouTube component (YouTube video) has been integrated, the internet browser on the data subject's IT system is automatically prompted to download a representation of the relevant YouTube component from YouTube. More information about YouTube is available at https://www.youtube.com/yt/about/ . As part of this technical process, YouTube and Google learn which actual subpage of our website is visited by a data subject.

If the data subject is logged into YouTube at the same time, then YouTube detects which actual subpage of our website the data subject visits whenever a subpage that contains a YouTube is accessed. This information is collected by YouTube and Google and traced to the relevant YouTube account of the data subject.

Via the YouTube component, YouTube and Google are notified that the data subject has visited our website whenever the data subject is logged into YouTube while accessing our website. This happens independent of whether the data subject clicks on the YouTube video or not. If the data subject does not wish this information to be transferred to YouTube and Google, then this can be prevented by logging out of their YouTube account before accessing our website.

The privacy policy published by YouTube is available at https://www.google.de/intl/de/policies/privacy/ and provides information about the collection, processing, and use of personal data by YouTube and Google.

18. Legal basis for processing

18. Legal basis for processing

Processes requiring consent to a specific purpose of processing are legally based on Art. 6.1 a of the GDPR. If the processing is necessary for the performance of a contract to which the data subject is party, as may be required for processing of deliveries or the provision of other services or consideration, then the processing is based on Art. 6.1 (b) of the GDPR. The same applies for steps at the request of the data subject prior to entering into a contract, such as inquiries about or products or services. If our company is under a legal obligation that requires the processing of personal data, e.g. the fulfilment of its tax obligations, then the processing is based on Art. 6.1 (c) of the GDPR. In rare cases, the processing of personal data may become necessary to protect vital interests of the data subject or another natural person. This might be the case, for example, if a visitor were injured at our facilities, necessitating the disclosure of his or her name, age, health insurance information, or other vital information to a doctor, hospital, or other third party. In this case, the processing would be based on Art. 6.1 (d) of the GDPR. Finally, processing may be based on Art. 6.1 (f) of the GDPR. This is the legal basis for processes not covered by any of the above items, if the processing is required to safeguard legitimate interests of our company or a third party and if there are no overriding interests or basic rights and freedoms of the data subject. We are permitted such processing because it is explicitly mentioned by the European legislative. The legislative has stated in this regard that a legitimate interest should be assumed if the data subject is a customer of the controller (GDPR, “Whereas” no. (47), 2nd sentence).

19. Legitimate interest in processing pursued ...

19. Legitimate interest in processing pursued by the controller or a third party

If the processing of personal data is based on Art. 6.1 (f) of the GDPR, then our legitimate interest is the performance of our business activities for the benefit of our employees and our shareholders.

20. Period of storage for personal data

20. Period of storage for personal data

The legal storage period is the criterion for the duration of the storage of personal data. After the period expires, the relevant data are routinely deleted if they are no longer required for the performance or initiation of contracts.

22. Legal or contractual requirements ...

22. Legal or contractual requirements for the provision of personal data; necessity for entering contracts; obligation of the data subject to provide personal data; possible consequences of failure to provide data

We hereby inform you that a disclosure of personal data may be required by law (tax regulations) or in the context of a contract (e.g. information about a party to the contract). To enter into a contract, it may be required that a data subject provide us with personal data which in turn needs to be processed by us. For example, a data subject is required to provide us with personal data when our company enters into a contract with that data subject. Failure to provide such personal data would prevent the contract with the data subject to be entered. Before providing us with personal data, a data subject must contact our data protection officer. Our data protection officer informs the data subject on a per case bases whether the provision of personal data is required by law or required for the contract, whether there is an obligation to provide such personal data, and what the consequences of not providing such personal data would be.