The subsidiary located in Dubai, UAE was founded in 2013, but they’ve already outgrown their old office building and warehouse… and are growing still!
To be able to keep up with demand, HELUKABEL Middle East relocated to a new site in Dubai that affords them 150 m2 of office space and an impressive 1,400 m2 warehouse. This increase in floor space allows them to store larger drum sizes and up to 850 pallets, ultimately leading to better organisation and even faster lead times. The warehouse alone houses 150 different cables sizes, so the addition of a new cutting machine enables them to quickly fulfill customer orders by cutting cables to length on-site. Another reason for HELUKABEL Middle East’s efficiency is their location in a free-trade zone. Operations located within Dubai’s many free-trade zones are exempt from custom duty, meaning Managing Director Waseem Ashqar can easily trade with his customers all over the region.